October 29 2019
Brands’ battle against digital ad fraud has heated up in recent years, but major challenges still remain when it comes to cleaning up the global digital supply chain.
The largest of these challenges, by far, is China. According to a recent estimate, a staggering 83% of all global ad fraud occurs in China, comprising an estimated 30.7% of total digital ad spending. Another estimate finds that that 44% of traffic to display ads in China is fake.